About Us

A little about two best friends starting this business and their motivation: This venture began with Adem, who wanted to find diverse dance heels available in his size. He faced challenges, either paying excessive shipping costs and exchange rates from overseas stores or being told, "This is our men's heel," which offered very limited options.

Over the next year, he took it upon himself to source a supplier that could help fill this gap in the Australian market. Shortly after starting this journey, he invited his best friend Danni, a heels dancer, to join him in making this business a reality. Danni, who also teaches beginner heels classes, had one condition for joining the business: to have a shoe designed for beginner dancers. She proposed allowing dancers to choose their heel height based on their level/comfort, from beginners to advanced. This collaboration led them to create the most inclusive dance heels brand in Australia, featuring unisex sizing and customisable heel heights for every design they produce.

They hope that Hypnotic Heels becomes a brand that every heels dancer can see themselves in.

'We want everyone to find a heel that fits them and makes them feel amazing!'